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'Save the Arctic' LEGO Scene at US Capitol 

'Save the Arctic' LEGO Scene at US Capitol 

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GP0STOGRJ 
06/24/2014 
Greenpeace sets up a 'Save the Arctic' protest scene made from LEGO on the mall near the US Capitol Building. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds. 
'Save the Arctic' LEGO Scene at US Capitol
24 June, 2014 
GP0STOGRH 
★★★★★★★ (A) 
'Save the Arctic' LEGO Scene at US Capitol
24 June, 2014 
GP0STOGRG 
★★★★★★ (B) 
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