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Shoot: Detox Wave for a Toxic-Free Future

A video featuring hundreds of people making a wave to show their support to the Detox campaign.
Adidas, sportswear company and official sponsor of the FIFA World Cup 2014, has committed to rid its products of hazardous chemicals.
Back in 2011, adidas was one of the first global names to commit to clean up its act. But unfortunately the brand missed the target – setting no milestones and making no meaningful progress. Following the release of Greenpeace latest investigation into World Cup products and after three weeks of people powered pressure, adidas has laid out milestones towards its goal to be toxic-free by 2020.
Detox Wave for a Toxic-Free Future
12 Jun, 2014
Detox Wave for a Toxic-Free Future
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