Rebranding Adidas with Detox Sticker in Amsterdam

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GP0STO1D

08/18/2011

Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors. Greenpeace has posed Adidas the challenge to eliminate the discharges of all hazardous chemicals from across its entire supply chain and products. Nike's commitment means the pressure is now on Adidas to prove that they are leaders not laggards both on and off the pitch.

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