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08 June, 2011
GP02EE6
Barbie Guerrilla Billboard in London
★★★★ (E)
08 June, 2011
GP02EE3
Barbie Guerrilla Billboard in London
★★★★★★ (B)
08 June, 2011
GP02EE4
Barbie Guerrilla Billboard in London
★★★★ (E)
08 June, 2011
GP02EE9
Barbie Guerrilla Billboard in London
★★★★ (E)
08 June, 2011
GP02EE8
Barbie Guerrilla Billboard in London
★★★★ (E)
08 June, 2011
GP02EDP
Barbie Guerrilla Billboard in London
★★★★ (E)
08 June, 2011
GP02EDT
Barbie Guerrilla Billboard in London
★★★★ (E)
08 June, 2011
GP02EDS
Barbie Guerrilla Billboard in London
★★★★ (E)
08 June, 2011
GP02EDQ
Barbie Guerrilla Billboard in London
★★★★★★ (B)
08 June, 2011
GP02EHD
Barbie Guerrilla Billboard in London
★★★★ (E)
Barbie Guerilla Billboard in London
Barbie Guerilla Billboard in London
Barbie Guerilla Billboard in London
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GP02EDO
06/08/2011
A 100 square metre billboard in Piccadilly Circus launches the campaign against Mattel's "Barbie" doll, highlighting the link between its packaging and rainforest destruction.
Five Greenpeace climbers evaded security and scaled a building at the centre of one of London's busiest areas before unveiling the huge billboard-style banner, which depicts Ken, Barbie's on-off boyfriend, and reads: "Barbie, You're Dumped. Girls That Threaten Furry Animals Make Me Sick."
The guerrilla tactic follows revelations that the packaging for Mattel's Barbie, the most famous toy in the world, is produced using pulp from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger. Asia Pulp and Paper (APP) has been exposed many times for wrecking Indonesia's rainforests to make products such as packaging.
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