On the eve of Black Friday, Greenpeace protests against overconsumption and its consequences to our environment. On Hamburg's vibrant shopping mile Mönckebergstraße, the animation "Black Friday - A Black Day For The Environment" is projected onto an oversized shopping bag. A lot of stuff is sold on Black Friday and Cyber Monday especially cheap electronics and fast fashion. Those articles are produced with a vast amount of resources causing severe damage to the environment. Greenpeace-Detox studies revealed that e.g. textile factories such as in China, Bangladesh and India are the cause for large scale river pollutions. Since the year 2000, the fashion industry more than doubled their production while the duration of wearing articles halved. "Most people know they have more clothes than they can stuff in their wardrobe", says Greenpeace consumer expert Viola Wohlgemuth. "Those extreme bargain days fuel the consumerism of fast fashion and electronics even more. So Black Friday turns into a black day for our environment."
As a creative alternative, Greenpeace and partner organizations host the MAKE SMTHNG Week starting on 24th November 2018
https://www.makesmthng.org/