On Argentina National Tree Day (Día del Árbol), 100 volunteers display bright LED lighted umbrellas and form a question mark and a tree in Plaza San Martín in Buenos Aires to ask the soda brand Sprite (from The Coca Cola Company): “Sprite when are you going to reforest?” (“Sprite Quando Vas A Reforestar?).
The action is to ask the reforestation of three thousand hectares land cleared by a supplier of the lemon beverage Sprite producer in the protected forest of the northern province of Salta, Argentina.