Greenpeace activists make direct contact with the Philips' shareholders and call on Philips to eliminate the worst toxic chemicals from their products and improve their recycling programs. Often electronic waste finds its destination in developing countries where it causes major environmental and health problems. Philips does nothing to collect and recycle e-waste voluntarily. In this case the consumers and governments must pay the bill. That is why they score badly on the international 'Guide to Greener Electronis' of Greenpeace. For this reason the activists display a 8 metre tall robot made of electronic waste. It shows that e-waste is a dangerous monster. The activists also unfurl a banner reading 'Simply take-back & recycle' on the location of the shareholders' meeting of Philips in the Okura Hotel in Amsterdam.