The crisis in waste management and plastic pollution is a reflection of our unsustainable lifestyles. We are consuming and producing at an unbridled pace. Bogotá generates more than 11 million tons of greenhouse gases. Waste management is the third cause (13%) of the climate crisis and one of the main pollutants of ecosystems such as rivers, soils and wetlands. In Bogotá, the culture of separating waste at source is incipient and consequently, recycling rates are low (17%) compared to other cities. Thanks to the work of 25,000 professional recyclers, 1,600 tons of garbage are recovered daily. The "Reciclemos Bogotá" campaign aims to raise awareness among citizens about the importance of separating waste at source, in order to increase the recycling rate, while making visible, supporting and dignifying the valuable work carried out by professional wastepickers in pursuit of equity and urban justice.