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Keywords
Actions and protests
Activists
Day
Detox (campaign title)
Greenpeace activists
Indoors
KWCI (GPI)
Labelling actions
Logos
Mammut
PFCs
Rear view
Shops
Textile industry
Toxics (campaign title)
Two people
Water pollution
Women
"Detox" Action at Mammut Store in Zürich
Greenpeace activists rebrand the Mammut store on Zürich’s central Löwenstrasse by transforming the brand’s mammoth logo into a poisonous “black mamba”. This action follows Greenpeace Germany’s publication of the report “Leaving Traces”, exposing the use of hazardous PFCs by major global outdoor brands, including Mammut.
PFC pollution is irreversible; these chemicals have been found in some of the most pristine areas of the globe, including the Swiss National Park, as well as having been detected in human blood.
In original language:
"Detox" Aktion bei Mammut Store in Zürich
Über ein Dutzend Greenpeace-AktivistInnen haben dem Mammut-Laden an der Löwenstrasse in Zürich heute einen neuen Auftritt verpasst; aus der Outdoor-Marke «Mammut» wurde «Mamba». Hintergrund ist der erneute Fund von PFC-Chemikalien in Mammut-Kleidung. Diese schädlichen Substanzen sind mittlerweile in den entlegensten, vermeintlich unberührten Regionen der Welt – etwa im Schweizer Nationalpark - zu finden und auch im menschlichen Blut nachweisbar.
Unique identifier:
GP0STPK0S
Type:
Image
Shoot date:
26/01/2016
Locations:
Switzerland
,
Western Europe
,
Zurich
,
Zurich
Credit line:
© Greenpeace / Ex-Press / Michael Würtenberg
Size:
4256px × 2832px 4MB
Ranking:
★★★★★★ (B)
Containers
Shoot:
"Detox" Action at Mammut Store in Zürich
Greenpeace activists rebrand the Mammut store on Zürich’s central Löwenstrasse by transforming the brand’s mammoth logo into a poisonous “black mamba”. This action follows Greenpeace Germany’s publication of the report “Leaving Traces”, exposing the use of hazardous PFCs by major global outdoor brands, including Mammut.
PFC pollution is irreversible; these chemicals have been found in some of the most pristine areas of the globe, including the Swiss National Park, as well as having been detected in human blood.
Related Collections:
Global Detox Actions against Outdoor Brands (Photos & Videos)
PRESS MATERIAL Detox Outdoor in Switzerland
"Detox" Action at Mammut Store in Zürich (Photos & Videos)
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