“Detox” Second-Hand Clothes Event in Amsterdam

Monthly market for second hand clothes and furniture at the IJ-hallen in Amsterdam. At this location a young group of fashion loving people (among which were a number of Greenpeace volunteers) organizes a photo competition. The challenge is to find and buy a second hand outfit at the market for not more than € 20 and have a "before and after" portrait made by fashion photographer Mandy Brander. All portraits are put on the Facebook site of “Fashion against Toxics” and an award given for the best looking outfit.

With the "Detox" campaign, Greenpeace demands fashion brands commit to zero discharge of all hazardous chemicals by 2020, and require their suppliers to disclose all releases of toxic chemicals from their facilities to communities at the site of water pollution. This event is organized to draw the attention of young adults to the creative possibilities of second hand clothes.

In original language:

Overzicht van de IJ-hallen in Amsterdam. Hier organiseert een groep jonge modeliefhebbers (waaronder een aantal Greenpeace vrijwilligers) een fotowedstrijd. De uitdaging is om een tweedehands kleding set te zoeken en te kopen op de markt voor niet meer dan € 20. In deze kleding kan een "voor en na"portret worden gemaakt door modefotograaf Mandy Brander. Alle portretten worden op Facebook gezet en er is een mooie prijs voor de beste outfit.

Unique identifier: GP04WRK

Type: Image

Shoot date: 16/09/2012

Locations: Amsterdam, Netherlands, Western Europe

Credit line: © Greenpeace / Mandy Brander

Ranking: ★★★★★★ (B)

Containers

Shoot:

“Detox” Second-Hand Clothes Event in Amsterdam

At the second-hand market called “IJ-hallen” in Amsterdam, a young group of fashion loving people (among which were a number of Greenpeace volunteers), organized a photo competition. The challenge was to find and buy a second hand outfit at the market for no more than €20 and have a portrait made by fashion photographer Mandy Brander. All portraits are put on the Facebook site of “Fashion against Toxics” and an award for the best looking outfit was given to the winner.
With the "Detox" campaign, Greenpeace demands fashion brands commit to zero discharge of all hazardous chemicals by 2020, and require their suppliers to disclose all releases of toxic chemicals from their facilities to communities at the site of water pollution. This event is organized to draw attention to young adults to the creative possibilities of second hand clothes.

Conceptually similar