Volunteers from Greenpeace place stickers on LOTUS products saying; “Don’t flush old growth forests down the toilet” (Danish: Urskov skal ikke i toilettet), to make consumers aware about the origins of the toilet paper on the shelves. A letter was also handed to store managers with a request to ask their suppliers to pass on the message to Essity. In Denmark, consumers know Essity's toilet rolls as the brand LOTUS. Today the environmental group have visited supermarkets in three major Danish cities, Copenhagen, Aarhus and Odense.

A Greenpeace International investigation reveals how Essity, the world’s second-largest tissue producer, is driving the destruction of critical parts of Europe’s Great Northern Forest, in Sweden, Finland and Russia.

The Greenpeace report – Wiping away the boreal – exposes how Essity is using pulp from mills supplied by logging companies that are clearcutting some of the region’s last remaining old-growth forests to produce its well-known tissue and toilet paper brands such as Tempo, Lotus, Cushelle, Colhogar and Edet.