'Save the Arctic' LEGO Scene in Chile

Greenpeace activists place Lego mini figures to protest with banners reading: 'Save the Arctic' (in Spanish) against Shell at the Casa de Gobierno La Moneda, in Santiago.

Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Unique identifier: GP0STOGSJ

Type: Image

Shoot date: 27/06/2014

Locations: Chile, Santiago (Chile), South America

Credit line: © Daniel Ramos / Greenpeace

Ranking: ★★★★ (E)

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'Save the Arctic' LEGO Scene in Chile

Greenpeace activists place Lego mini figures to protest with banners reading: 'Save the Arctic' (in Spanish) against Shell at the Casa de Gobierno La Moneda, in Santiago. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.

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'Save the Arctic' LEGO Campaign Around the World

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