Permalink: https://media.greenpeace.org/archive/-Save-the-Arctic--LEGO-Scene-in-China-27MZIF3PE90K.htmlConceptually similar'Save the Arctic' LEGO Scene in ChinaGP0STOGYDCompleted★★★★'Save the Arctic' LEGO Scene in ChinaGP0STOH6QCompleted★★★★'Save the Arctic' LEGO Scene in Hong KongGP0STOGYJCompleted★★★★'Save the Arctic' LEGO Scene in ChinaGP0STOH6NCompleted★★★★'Save the Arctic' LEGO Scene in ChinaGP0STOH6OCompleted★★★★'Save the Arctic' LEGO Scene in ChinaGP0STOH6PCompleted★★★★'Save the Arctic' LEGO Scene in ChinaGP0STOH6RCompleted★★★★'Save the Arctic' LEGO Scene in ChinaGP0STOH6SCompleted★★★★'Save the Arctic' LEGO Scene in Hong KongGP0STOGYLCompleted★★★★View AllGP0STOGYE'Save the Arctic' LEGO Scene in ChinaGreenpeace creates a protest scene with LEGO figures at the Great Wall, close to Beijing.Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.Locations:Asia-Beijing-ChinaDate:1 Jul, 2014Credit:© GreenpeaceMaximum size:5513px X 3743pxKeywords:Actions and protests-Day-Great Wall of China-Iconic Landmarks-KWCI (GPI)-LEGO-Oil (Industry)-Outdoors-Save the Arctic (campaign title)-Shell (commercial business)-Signs-ToysShoot:'Save the Arctic' LEGO Scene in ChinaLego figures on the Great Wall of China protest about Shell's plans to drill for oil in the Arctic. Greenpeace activists place the Lego mini figures to protest with banners reading: 'Save the Arctic'.Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.Related Collections:'Save the Arctic' LEGO Campaign Around the World