'Save the Arctic' LEGO Scene in Korea

Greenpeace activists place Lego mini figures to protest with banners reading: 'Save the Arctic' (in Korean) against Shell in central Seoul.

Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Unique identifier: GP0STOGSC

Type: Image

Shoot date: 27/06/2014

Locations: Asia, East Asia, Republic of Korea, Seoul

Credit line: © Lim Tae Hoon / Greenpeace

Size: 2400px × 1600px 2MB

Ranking: ★★★★ (E)

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'Save the Arctic' LEGO Scenes in Korea

Greenpeace sets up a 'Save the Arctic' protest scene made from LEGO in front of City Hall in Seoul. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.

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'Save the Arctic' LEGO Campaign Around the World

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