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Keywords
Actions and protests
Amusement parks
Animal likeness
Children
Day
Greenpeace activists
KWCI (GPI)
LEGO
Local population
Logos
Oil (Industry)
Outdoors
Polar bears
Public engagement
Save the Arctic (campaign title)
Shell (commercial business)
Theatrical costumes
'Save the Arctic" Protest in Legoland Denmark
An activist dressed as a polar bear greets a child outside Legoland in Denmark. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace asks LEGO: If you want to stop Arctic oil drilling, you have to cut your ties with Shell.
Unique identifier:
GP0STOGVQ
Type:
Image
Shoot date:
02/07/2014
Locations:
Billund
,
Denmark
,
Europe
,
Nordic Countries
Credit line:
© Greenpeace / Uffe Weng
Ranking:
★★★★ (E)
Containers
Shoot:
'Save the Arctic' Protest in Legoland Denmark
Greenpeace creates a protest scene with LEGO figures, against a model SHELL oil platform, in the popular Legoland theme park in Denmark. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace asks LEGO: If you want to stop Arctic oil drilling, you have to cut your ties with Shell.
Related Collections:
'Save the Arctic' Protest in Legoland Denmark (Photos & Videos)
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