"The Truth Revealed"

Part of storytelling project that involves the retelling of the Hans Christian Anderson classic, “The Emperor’s New Clothes”, the image depicts the king revealing the toxic truth to the world: Luxury Fashion brands are selling us toxic fashion. Greenpeace investigations revealed the presence of hazardous chemicals in clothing items from even the most expensive and exclusive luxury brands, including Versace and Dolce & Gabbana. The solution is a fashion revolution, brands working together with their suppliers to clean up fashion for everyone.

Unique identifier: GP0STO7WL

Type: Image

Shoot date: 29/01/2014

Credit line: © Andrea Massari / Greenpeace

Size: 2449px × 3489px 7MB

Ranking: ★★★★ (E)

Containers

Shoot:

The Emperor Needs New Clothes - A Modern Fairytale

To accompany the launch of the Report "A Little Story about a Fashionable Lie" a series of images have been created retelling the Hans Christian Anderson classic, “The Emperor’s New Clothes.” The photos tell the story of a young King who upon discovering that even the most luxurious and expensive children’s clothing contains hazardous chemicals exposes this truth to the world, and challenges the brands to make toxic-free clothing for him and all children around the world; refusing to wear clothes until they do.
The tailors in the original fairy-tale “The Emperor’s new clothes” deceive the king, tricking him into believing that he is wearing the finest garments - when in fact he is completely naked.
Deception is a key theme in this modern fairytale as well because major fashion brands like Versace and Dolce & Gabbana are also deceiving their customers - hiding the presence of hazardous chemicals behind the glamour and dream-like mystery of their catwalk-shows and advertising. Luxury clothes may be exclusive, but toxic chemicals are not.

Conceptually similar