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Keywords
Actions and protests
Audience
Banners
Direct communications
Forests (campaign title)
Greenpeace activists
Indoors
KWCI (GPI)
Meetings
Men
Non-violent direct actions
Sprite (drink)
Stages
The Coca-Cola Company
Action at Corporate Event with a Message for Sprite in Buenos Aires
Asking "Sprite, when are you going to reforest?" Greenpeace activists disrupted Coca Cola's presentation at a corporate-sustainability event. Greenpeace activists shone a spotlight to expose Sprite and the illegal deforestation of their supplier La Moraleja. During their disruptive protest at the corporate sustainability event, organized by ‘Sustainable Brands’, Greenpeace made it clear that a brand can not claim to be sustainable while buying lemon juice from a company linked to the destruction of native forests in the province of Salta.
Unique identifier:
GP0STR3MJ
Type:
Image
Shoot date:
21/09/2017
Locations:
Argentina
,
Buenos Aires (City)
,
South America
Credit line:
© Nicolas Villalobos / Greenpeace
Ranking:
★★★★★★ (B)
Containers
Shoot:
Action at Corporate Event with a Message for Sprite in Buenos Aires
Coca Cola, parent company of Sprite, is speechless at an event at La Rural (Buenos Aires) on sustainable brands
when our activists broke in and asked when they will reforest forests that were destroyed.
Greenpeace exposed Sprite for buying lemon juice from a company (La Moraleja S.A.) that destroyed 3,000 hectares of native forests in Salta.
No company can declare itself to be sustainable if it is linked to deforestation.
Related Collections:
Greenpeace Exposes Sprite in Buenos Aires: Sustainable Company? (Photos & Videos)
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