Greenpeace Denmark has filed a complaint to the Consumer Ombudsman over a huge greenwashing ad campaign from car manufacturing company Mercedes-Benz.
Greenpeace Denmark believes that Mercedes-Benz is breaking Danish law by praising their cars as sustainable and by not telling consumers that the shift to renewable energy in their factories only reduces the combined emissions of the car with approximately 0,5%.
When submitting the complaint, activists staged a projecting-protest at Rådhuspladsen - an iconic square in Copenhagen - where Mercedes-Benz put up a giant ad.
The protest is part of a big citizen movement across The European Union that aims to gather 1 million signatures to support a citizen initiative (ECI) demanding a fossil ad ban (FAB) in all of the EU.