Permalink: https://media.greenpeace.org/archive/Apple-Store-in-London-27MZIFVN510L.htmlConceptually similarApple Store in LondonGP042AYCompleted★★★★Apple Store in LondonGP042AZCompleted★★★★★★Apple Store in LondonGP042B1Completed★★★★Apple Store in LondonGP042B3Completed★★★★Apple Store in LondonGP042AWCompleted★★★★Apple Store in LondonGP042AXCompleted★★★★Apple Store in LondonGP042B0Completed★★★★Apple Store in LondonGP042B2Completed★★★★Apple Store in LondonGP042B4Completed★★★★View AllGP042B7Apple Store in LondonThe Apple Store in Covent Garden, London.Greenpeace's international 'Clean Our Cloud' campaign is calling on industry laggards Apple, Microsoft, and Amazon to join the growing number of tech companies who are taking steps to power their electronic data centers substantially with renewable energy.Locations:London-Northern Europe-United KingdomDate:17 Mar, 2012Credit:© Emma Stoner / GreenpeaceMaximum size:5616px X 3744pxKeywords:Apple Inc.-Clean our Cloud (campaign title)-Computer equipment-Computers-Data centres-Indoors-KWCI (GPI)-Laptops-Local population-Non-renewable energy-People-Renewable energy-Shops-TechnologyShoot:Apple Store in LondonImages of the Apple Store in Covent Garden, London. Greenpeace is demanding that Apple switches from coal to renewable energy sources to power their cloud computing data center. As more people around the world use the cloud to store and share photos, videos, and documents, IT companies have to build more data centres (buildings so large they are often visible from space) that house thousands of computers and consume tremendous amounts of electricity. Some data centres use as much electricity as 250,000 European homes. The report research found that if the cloud were a country its electricity demand would currently rank 5th in the world, and is expected to triple by 2020.