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Keywords
Actions and protests
Animal likeness
Banners
Billboards
Day
Direct communications
Forests (campaign title)
Greenpeace volunteers
KWCI (GPI)
Local population
Office buildings
Office workers
Orangutans
Outdoors
Procter & Gamble (P&G)
Public engagement
Signs
Theatrical costumes
Urban areas
Deforestation Action at Saatchi & Saatchi in London
An activist dressed as an orangutan at the entrance to Saatchi and Saatchi’s London offices. The advertising agency promote Head & Shoulders shampoo for Procter & Gamble, which buys its palm oil from companies destroying Indonesia’s rainforest. Staff arriving at the office are forced to choose between the ‘protect forests’ entrance and the ‘destroy forests’ entrance to their work place, with the results being tabulated by Greenpeace as a poll of the advertising agency’s views on the matter.
Containers
Shoot:
Deforestation Action at Saatchi & Saatchi in London
A team of Greenpeace volunteers set up a division lobby at the entrance to Saatchi and Saatchi’s London offices. The advertising agency promote Head & Shoulders shampoo for Procter & Gamble, which buys its palm oil from companies destroying Indonesia’s rainforest. Staff arriving at the office are forced to choose between the ‘protect forests’ entrance and the ‘destroy forests’ entrance to their work place, with the results being tabulated by Greenpeace as a poll of the advertising agency’s views on the matter.
Conceptually similar
Unique identifier:
GP0STO9BC
Type:
Image
Shoot date:
07/03/2014
Locations:
England
,
London
,
United Kingdom
Credit line:
© Jiri Rezac / Greenpeace
Size:
5472px × 3648px 9.42 MB
Ranking:
★★★★★★ (B)