The survey data shows that social media platforms such as Instagram, Pinterest, Facebook or WeChat in China are driving the shopping mania, especially for young digitally connected East Asians.
Facebook and Instagram followers spend more money (on average 128,20 Euros per month) and time on clothes shopping. Browsing fashion blogs or following friends and celebrities triggers the desire for impulse shopping and leads to buying even more new outfits, according to 72 percent of the Chinese respondents, as well as almost two thirds of Hong Kong.