Detox My Fashion - International Fashion Consumption Survey - Main Drivers For Overconsumption

The survey data shows that social media platforms such as Instagram, Pinterest, Facebook or WeChat in China are driving the shopping mania, especially for young digitally connected East Asians.
Facebook and Instagram followers spend more money (on average 128,20 Euros per month) and time on clothes shopping. Browsing fashion blogs or following friends and celebrities triggers the desire for impulse shopping and leads to buying even more new outfits, according to 72 percent of the Chinese respondents, as well as almost two thirds of Hong Kong.

Unique identifier: GP0STQQUK

Type: Image

Shoot date: 05/05/2017

Credit line: © Greenpeace

Ranking: ★★★★ (E)

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Detox My Fashion - International Fashion Consumption Survey Illustrations and Infographics

A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has become an international phenomenon. This is especially striking in China and Hong Kong, but is also widespread in Europe, with up to half of consumers buying more clothes than they need and use. Consumers are no longer shopping because they need something. On the contrary: younger people in particular shop despite already having too much, longing for fulfilment and encouraged by social media and the ease of online shopping. However, shopping doesn’t make people happy as the excitement only provides a temporary fix.

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Detox My Fashion - Shopping Report Summary 2017 (Reports, Videos & Graphics)

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