Detox My Fashion - International Fashion Consumption Survey - Main Drivers For Overconsumption

A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has become an international phenomenon. This is especially striking in China and Hong Kong, but is also widespread in Europe, with up to half of consumers buying more clothes than they need and use. Consumers are no longer shopping because they need something. On the contrary: younger people in particular shop despite already having too much, longing for fulfilment and encouraged by social media and the ease of online shopping. However, shopping doesn’t make people happy as the excitement only provides a temporary fix.