Dirty Little Secret Final Edit

For World Water Day we decided to tell you a little secret, just wash and learn.

To mark World Water Day, Greenpeace activists, volunteers and the general public placed posters around the world as part of the ongoing "Detox" campaign calling on the fashion industry to eliminate hazardous chemicals from their supply chains. The posters, covered with a special non-toxic ink, when washed reveal the fashion industry's "Dirty Little Secret" whose products contain chemicals that break down in water to form toxic and hormone-disrupting substances.

Unique identifier: GP044AE

Type: Video

Shoot date: 16/03/2012

Locations: Amsterdam, Bangkok, Chao Phraya River, Copenhagen, Europe, Germany, Hamburg, Indonesia, Jakarta, Madrid, Netherlands, River Rhine, Scandinavia, Southeast Asia, Spain, Stockholm, Sweden, Switzerland, Thailand

Credit line: © Greenpeace

Duration: 1m17s

Audio format: Final Mix

Ranking: ★★★★★★ (B)

Containers

Shoot:

"Detox" Melting Posters Around the World

To mark World Water Day, Greenpeace activists, volunteers and the general public place posters in various places around the world as part of the ongoing Detox campaign calling on the fashion industry to eliminate hazardous chemicals from their supply chains.
The posters, covered with a special non-toxic ink, when washed reveal the fashion industry’s 'Dirty Little Secret.' The textile industry is the third largest source of industrial wastewater in China where as much as 70 percent of rivers, lakes and reservoirs are polluted. But as Greenpeace latest reveals, this pollution is not limited to the countries where heavy industry is located, but is happening in any country where the clothing is sold and washed. The posters were also put up in shopping centres, by rivers and in other locations in cities including Amsterdam, Stockholm, River Rhine, Copenhagen, Hamburg, Bangkok, Madrid and Jakarta.

Related Collections:

Year in Pictures 2012 (Photo & Videos)

Year in Pictures 2012 - Broad Edit (All Photographers)

"Detox" Melting Posters Around the World (Photos & Videos)

Conceptually similar