Jaechul Sim is a Seoulite who takes part in citizen engagement schemes as the Eco-Mileage system - where Seoul citizens are incentivised to save energy in exchange for “miles” that they can use for buying eco-friendly products and public transport vouchers.
In the picture Jaechul is in his house next to a refrigerator.
The initiative is part of Seoul’s policy which encourages energy saving and supports sustainable energy solutions while trying to thwart the increase of nuclear plants in the country.