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Keywords
Actions and protests
Banners
Clothing
Day
Deforestation
Fashion
Fashion events
Forests (campaign title)
Greenpeace activists
KWCI (GPI)
Leather
Outdoors
Small group of people
Women
Fashion Show at Leather Fair in Italy
Professional Italian top models pose for a photo shoot wearing organic fibers and recycled material as an alternative to leather. The fashion show is organized by Greenpeace during "Linea Pelle", the world's largest leather industry fair. With this action Greenpeace aims to expose the link between fashion leather production and the destruction of the Amazon rainforest. A Greenpeace activist holds a banner reading "Do you care about the Amazon? Save your skin".
Unique identifier:
GP02K2U
Type:
Image
Shoot date:
19/10/2011
Locations:
Bologna
,
Europe
,
Italy
Credit line:
© Tommaso Galli / Greenpeace
Size:
2900px × 1930px 697KB
Ranking:
★★★★ (E)
Containers
Shoot:
Fashion Show at Leather Fair in Italy
Greenpeace stages an alternative fashion show with Italian top models in Bologna during "Linea Pelle", the world's largest leather industry fair. The models are wearing dresses made with organic fibers and recycled material as an alternative to leather. With this action Greenpeace aims to expose the link between fashion leather production and the destruction of the Amazon rainforest. As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian leather used by manufacturers in their products (shoes, handbags, jackets and so on) comes from areas of cleared rainforest.
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