Greenpeace Taiwan activists placed 3 large refrigerators filled with 7-Eleven plastic packaging in front of one of their stores as part of the brand attack. The NVDA (non violent direct action) aims to reveal that TW 7-Eleven produces and consumes more than 300 million coffee beverage cups annually and uses 3,394 metric tons of plastic in lunch boxes. In addition, Greenpeace survey found that about 7.5% of the “recyclable” plastic waste goes straight into the incinerator. 

綠色和平於統一超商門市擺放裝滿塑膠包裝垃圾的大型冰箱，揭露統一超商年耗超過三億多個咖啡飲料杯，以及使用3,394公噸塑膠作為鮮食便當外盒。另外經由調查發現可回收的塑膠垃圾約有7.5％都進入焚化爐。