Half Million Signatures Delivered to LEGO HQ in Denmark

On the second day of a protest at the LEGO headquarters in Billund, Greenpeace activists build a LEGO brick wall blocking the entrance. Over half a million people across the world have written to LEGO asking the beloved toy company to cut ties with Shell. The activists are asking LEGO’s CEO, Jørgen Vig Knudstorp, to receive the signatures and take an active stand against Arctic oil destruction.

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Unique identifier: GP0STOHHW

Type: Image

Shoot date: 18/07/2014

Locations: Billund, Denmark, Europe, Nordic Countries

Credit line: © Uffe Weng / Greenpeace

Ranking: ★★★★★★ (B)

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Half Million Signatures Delivered to LEGO HQ in Denmark

Greenpeace activists protest at the LEGO headquarters in Billund, Denmark with a huge LEGO brick containing 50 bricks, each representing 10,000 signatures. Over half a million people across the world have written to LEGO asking the beloved toy company to cut ties with Shell. The activists are asking LEGO’s CEO, Jørgen Vig Knudstorp, to receive the signatures and take an active stand against Arctic oil destruction. For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Related Collections:

'Save the Arctic' LEGO Campaign Around the World

Half Million Signatures Delivered to LEGO HQ in Denmark (Photos & Videos)

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