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https://media.greenpeace.org/asset-management/27MZIF3PTDEO
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Keywords
Actions and protests
Banners
Climbing actions
Containers
Day
Greenpeace activists
KWCI (GPI)
LEGO
Oil (Industry)
Oil drilling
Outdoors
Police
Props
Save the Arctic (campaign title)
Shell (commercial business)
Yellow
Half Million Signatures Delivered to LEGO HQ in Denmark
Greenpeace activists protest at the LEGO headquarters in Billund, Denmark with a huge LEGO brick containing 50 bricks, each representing 10,000 signatures. Over half a million people across the world have written to LEGO asking the beloved toy company to cut ties with Shell. The activists are asking LEGO’s CEO, Jørgen Vig Knudstorp, to receive the signatures and take an active stand against Arctic oil destruction. For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.
Unique identifier:
GP0STOHHO
Type:
Video
Shoot date:
17/07/2014
Locations:
Billund
,
Denmark
,
Europe
,
Nordic Countries
Credit line:
© Greenpeace / Jari Stahl
Duration:
2m6s
Audio format:
Natural
Ranking:
★★★★ (E)
Containers
Shoot:
Half Million Signatures Delivered to LEGO HQ in Denmark
Greenpeace activists protest at the LEGO headquarters in Billund, Denmark with a huge LEGO brick containing 50 bricks, each representing 10,000 signatures. Over half a million people across the world have written to LEGO asking the beloved toy company to cut ties with Shell. The activists are asking LEGO’s CEO, Jørgen Vig Knudstorp, to receive the signatures and take an active stand against Arctic oil destruction. For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.
Related Collections:
'Save the Arctic' LEGO Campaign Around the World
Half Million Signatures Delivered to LEGO HQ in Denmark (Photos & Videos)
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