Permalink: https://media.greenpeace.org/archive/King-and-Queen-Mother-Demand-Toxic-Free-Fashion-27MZIF3FB1MT.htmlConceptually similarKing and Queen Mother Demand Toxic-Free FashionGP0STO7Z6Completed★★★★"The Offering"GP0STO7WKCompleted★★★★★★"The Truth Revealed"GP0STO7WLCompleted★★★★"The Inspection"GP0STO7WJCompleted★★★★"The King is Naked"GP0STO7WICompleted★★★★TX13109 - VersaceGP0STO7CGCompleted★★★★"Detox" Luxury Fashion Action in RomeGP0STO8XQCompleted★★★★"Detox" Luxury Fashion Action in RomeGP0STO8XPCompleted★★★★TX13045 Dolce & GabbanaGP0STO6NICompleted★★★★View AllGP0STO7WFKing and Queen Mother Demand Toxic-Free FashionPart of storytelling project that involves the retelling of the Hans Christian Anderson classic, “The Emperor’s New Clothes”, the image depicts the young King demanding toxic-free fashion having discovered that even the most luxurious and exclusive brands are selling children’s clothes that contain hazardous chemicals. His mother, like all parents, only wants the best for her son, but by purchasing products from brands like Versace and Dolce & Gabbana has become an unwitting accomplice in the toxic pollution cycle, as the presence of hazardous chemicals in clothing items bought from these brands can then enter into our lives when the clothes are made and washed.Locations:EuropeDate:29 Jan, 2014Credit:© Andrea Massari / GreenpeaceMaximum size:3346px X 4329pxKeywords:Boys-Chemical industry-Chemicals-Children-Clothing-Detox (campaign title)-Eye contact-Fashion-Graphics (Record Type)-Indoors-KWCI (GPI)-Mothers-Sons-Textile industry-Theatrical costumes-Toxics (campaign title)-Two people-WomenShoot:The Emperor Needs New Clothes - A Modern FairytaleTo accompany the launch of the Report "A Little Story about a Fashionable Lie" a series of images have been created retelling the Hans Christian Anderson classic, “The Emperor’s New Clothes.” The photos tell the story of a young King who upon discovering that even the most luxurious and expensive children’s clothing contains hazardous chemicals exposes this truth to the world, and challenges the brands to make toxic-free clothing for him and all children around the world; refusing to wear clothes until they do. The tailors in the original fairy-tale “The Emperor’s new clothes” deceive the king, tricking him into believing that he is wearing the finest garments - when in fact he is completely naked. Deception is a key theme in this modern fairytale as well because major fashion brands like Versace and Dolce & Gabbana are also deceiving their customers - hiding the presence of hazardous chemicals behind the glamour and dream-like mystery of their catwalk-shows and advertising. Luxury clothes may be exclusive, but toxic chemicals are not.Related Collections:Feature Set: 'A Little Story About a Fashionable Lie' Report (All Photographers)