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https://media.greenpeace.org/asset-management/27MZIF3PPEEX
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Keywords
KWCI (GPI)
LEGO
Oil (Industry)
Oil spills
Save the Arctic (campaign title)
Shell (commercial business)
Toys
LEGO: Everything is NOT Awesome with Shell
A video aiming to highlight LEGO’s collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there.
The video begins by revealing a magical and playful Arctic wonderland made of LEGO. But as the scene pans out, it’s revealed Shell has moved in to drill – and something has gone wrong. An evocative cover version of the theme song from the LEGO Movie, 'Everything is Awesome', accompanies the destruction.
Unique identifier:
GP0STOH78
Type:
Video
Shoot date:
08/07/2014
Credit line:
© Greenpeace / Don't Panic
Duration:
1m45s
Audio format:
Final Mix
File size
192MB
Ranking:
★★★★★★★ (A)
Containers
Shoot:
LEGO: Everything is NOT Awesome with Shell
A video aiming to highlight LEGO’s collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there.
The video begins by revealing a magical and playful Arctic wonderland made of LEGO. But as the scene pans out, it’s revealed Shell has moved in to drill – and something has gone wrong. An evocative cover version of the theme song from the LEGO Movie, 'Everything is Awesome', accompanies the destruction.
Related Collections:
Greenpeace Highlights: 2010s (Videos)
'Save the Arctic' LEGO Campaign Around the World
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