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Keywords
adidas
Day
Detox (campaign title)
KWCI (GPI)
Local population
Mannequins
One person
Outdoors
Props
Shops
Textile industry
Toxics (campaign title)
Women
Rebranding Adidas with Detox Sticker in Amsterdam
Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors. Greenpeace has posed Adidas the challenge to eliminate the discharges of all hazardous chemicals from across its entire supply chain and products. Nike's commitment means the pressure is now on Adidas to prove that they are leaders not laggards both on and off the pitch.
In original language:
Adidas 'Rebranding' Actie met Detox Sticker in Amsterdam
Enkele uren na de aankondiging van Nike op 18 augustus om gifvrije kleding te gaan produceren beplakken Greenpeace actievoerders in diverse steden wereldwijd de ramen van Adidas winkels met enorme 'Detox'-stickers. Op deze wijze vraagt Greenpeace Adidas het voorbeeld van Nike te volgen. Volgens de organisatie neemt ook Adidas kleding af van producenten die in China meren en rivieren vervuilen en zijn de stoffen die in China in het water belanden hormoonverstorend en kankerverwekkend.
Unique identifier:
GP02K0L
Type:
Image
Shoot date:
18/08/2011
Locations:
Amsterdam
,
The Netherlands
,
Western Europe
Credit line:
© Greenpeace / Cris Toala Olivares
Size:
3500px × 2343px 1MB
Ranking:
★★★★★★ (B)
Containers
Shoot:
Rebranding Adidas with Detox Sticker in Amsterdam
Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors. Greenpeace has posed Adidas the challenge to eliminate the discharges of all hazardous chemicals from across its entire supply chain and products. Nike's commitment means the pressure is now on Adidas to prove that they are leaders not laggards both on and off the pitch.
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