An activist disguised as a Queen of Old Clothes promotes a Buy Nothing Day on "Black Friday" as part of the campaign to reduce overconsumption. The Trash Queen wears a seven metres long train made from used clothing. Greenpeace activists as trainbearers present the Trash Queen as an ambassador of the Detox our fashion campaign and call on the public to pursue a sustainable fashion lifestyle. The message on the paper bags reads: "Trendy today - Trash tomorrow". 

Fuer einen verkaufsfreien Tag wirbt am "Black Friday" eine "Trash Queen" in der Hamburger Innenstadt. Ihre sieben Meter lange Schleppe aus Altkleidern symbolisiert die weltweite Menge an textilem Muell. Die Altkleiderkoenigin wirbt fuer nachhaltigen Modekonsum.
Die Botschaft auf den Papiertueten lautet: "Heute Trend- Morgen Muell".