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https://media.greenpeace.org/asset-management/27MZIF3PKHE9
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Keywords
Actions and protests
Amusement parks
Children
Greenpeace volunteers
KWCI (GPI)
Leaflets
LEGO
Local population
Oil (Industry)
Oil drilling
People
Public engagement
Save the Arctic (campaign title)
Shell (commercial business)
Theatrical costumes
Volunteers Hand out Leaflets outside Legoland in Denmark
Greenpeace hands out leaflets outside Legoland in Denmark. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace asks LEGO: If you want to stop Arctic oil drilling, you have to cut your ties with Shell.
Unique identifier:
GP0STOGWE
Type:
Video
Shoot date:
02/07/2014
Locations:
Denmark
,
Europe
,
Nordic Countries
Credit line:
© Greenpeace / Jari Stahl
Duration:
1m9s
Audio format:
Natural
Ranking:
★★★★ (E)
Containers
Shoot:
'Save the Arctic' Protest in Legoland Denmark
Greenpeace creates a protest scene with LEGO figures, against a model SHELL oil platform, in the popular Legoland theme park in Denmark. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace asks LEGO: If you want to stop Arctic oil drilling, you have to cut your ties with Shell.
Related Collections:
'Save the Arctic' LEGO Campaign Around the World
'Save the Arctic' Protest in Legoland Denmark (Photos & Videos)
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