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Keywords
Actions and protests
Forests (campaign title)
KWCI (GPI)
Meat and Dairy (campaign title)
Outdoors
Photo opportunities (action tactic)
Posters
Public engagement
Supermarkets
Tesco Supermarkets
Volunteers Rebrand Tesco's Shop Windows in Brighton
Greenpeace UK volunteers in Brighton place posters on Tesco's shop windows sending a clear message to the supermarket and new CEO Ken Murphy to stop selling industrial meat and cut ties with forest destroyers.
Unique identifier:
GP1SUM32
Type:
Image
Shoot date:
20/11/2020
Locations:
Brighton
,
Europe
,
United Kingdom
Credit line:
© Greenpeace
Size:
3024px × 2737px 3MB
Ranking:
★★★★ (E)
Containers
Shoot:
Volunteers Rebrand Tesco's Shop Windows in Various Locations in UK
Greenpeace UK local groups' volunteers place posters on Tesco's shop windows with a clear message to stop selling industrial meat and cut ties with forest destroyers. The posters are accompanied by a letter from Greenpeace UK Executive Director John Sauven, ensuring that the new Global CEO Ken Murphy gets the message that customers want Tesco to drop forest destroyers from their supply chains and reduce the amount of meat they sell by at least half.
Conceptually similar
