Volunteers Rebrand Tesco's Shop Windows in Sheffield, UK

Greenpeace UK local groups' volunteers place posters on Tesco's shop windows with a clear message to stop selling industrial meat and cut ties with forest destroyers. The posters are accompanied by a letter from Greenpeace UK Executive Director John Sauven, ensuring that the new Global CEO Ken Murphy gets the message that customers want Tesco to drop forest destroyers from their supply chains and reduce the amount of meat they sell by at least half.