Greenpeace UK volunteers paste up posters of Ken Murphy, Tesco CEO, carrying a chicken with a speech bubble that reads 'But Ken, I don't want burnt forest for lunch!'. The activity is part of a campaign calling on the company to halve the amount of meat and dairy they sell by 2025, replacing it with plant-based food and drop all forest destroyers from their supply chains. The posters target Ken Murphy since as CEO of the company he will play one of the leading roles in making this happen.