Greenpeace Denmark activists are blocking a feed factory in the Port of Aarhus – the country's main port for imported soy animal feed – to protest pork and beef giant Danish Crown's greenwashing of its climate and forest-wrecking meat production and to withdraw its misleading marketing campaign.
Activists have chained themselves to barricades of tree trunks painted to depict salami sausages, thus blocking the transport of trucks laden with soy. The giant salami barricades symbolise the link between Danish Crown’s mass production of meat and the destruction of South American forests and other ecosystems to clear land for soy animal feed production.
Greenpeace Denmark has filed a complaint with the Danish consumer protection agency. According to Greenpeace Denmark, Danish Crown – the biggest exporter of pork in the world and EU’s biggest pork producer – is misleading consumers with its “climate-controlled pig” marketing campaign and its slogan “more climate-friendly than you think” to believe that Danish Crown’s products are more climate-friendly than other similar products.