Episode 4. Total: Its Influence Undermined - Documentary (CLEAN)

Despite its communication efforts on going green, Total's advertisements are struggling to convince of its sincerity. Mobilization of citizens and investors, climate justice, regulation of advertising are all dynamics that shake the social acceptability of the “Total model”. To get out of the grips of the oil giant, solutions exist.

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GREENPEACE USE ONLY.
PLEASE CONTACT GREENPEACE FRANCE FOR FURTHER INFORMATIONS.

Unique identifier: GP1SVMC3

Type: Video

Shoot date: 27/07/2021

Locations: France, Western Europe

Credit line: © Greenpeace / Lumento

Duration: 24m6s

Audio format: Final Mix

File size 2.2GB

Ranking: ★★★★ (E)

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Investigation: The Soft Power of Total - Documentary Series

Documentary series with 4 episodes.
For Total, protecting its image is a strategic and priority issue. It has a financial value and is a significant part of its market value. Why ? Because in reality, it's not just a question of image. It allows to ensure its social acceptability in France, but also in the countries the company seeks to settle.
However voices are beginning to denounce Total cynicism and the impact of its industrial activity on the planet.
To protect its image and maintain its power of influence, the oil and gas group no longer has a choice : it is necessary to change reality, to bias perceptions, and to this end infiltrate every part of society.

With Lumento agency, Greenpeace France investigated and produced a four-part documentary series to decipher the influence strategy of the multinational oil and gas company.

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