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https://media.greenpeace.org/asset-management/27MDHUWBMU0X
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Keywords
Climate (campaign title)
Demonstrations
KWCI (GPI)
Museums
Oil (Industry)
Politicians
Research
Schools
TotalFinaElf
Episode 3. Total: the Art of Infiltrating - Documentary (FRENCH Subs)
Total visits museums more often than you might think. Often discreet, its presence is not free of risks
Donations made by Total to cultural institutions are not acts of pure generosity. Shaped by the Total Foundation, cultural sponsorship is an important negotiating lever for the company: it allows it to continue to develop its climaticide activity and to benefit from compensation from cultural institutions, helping it to spread its influence even further.
Behind these cultural partnerships, the industrial challenges are strong. Donations made by Total to cultural institutions are far less important than the rewards it reaps.
Further more, Total mainly finances exhibitions that concern territories and countries in which it wishes to settle. Cultural diplomacy is a tactic perfectly mastered by the oil group. Total, the “ Big boss”, always has a hidden agenda.
Restrictions
GREENPEACE USE ONLY.
PLEASE CONTACT GREENPEACE FRANCE FOR FURTHER INFORMATIONS.
Unique identifier:
GP1SVME5
Type:
Video
Shoot date:
27/07/2021
Locations:
France
,
Western Europe
Credit line:
© Greenpeace / Lumento
Duration:
24m5s
Audio format:
Final Mix
Ranking:
★★★★ (E)
Containers
Shoot:
Investigation: The Soft Power of Total - Documentary Series
Documentary series with 4 episodes.
For Total, protecting its image is a strategic and priority issue. It has a financial value and is a significant part of its market value. Why ? Because in reality, it's not just a question of image. It allows to ensure its social acceptability in France, but also in the countries the company seeks to settle.
However voices are beginning to denounce Total cynicism and the impact of its industrial activity on the planet.
To protect its image and maintain its power of influence, the oil and gas group no longer has a choice : it is necessary to change reality, to bias perceptions, and to this end infiltrate every part of society.
With Lumento agency, Greenpeace France investigated and produced a four-part documentary series to decipher the influence strategy of the multinational oil and gas company.
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