For Total, protecting its image is a strategic and priority issue. It has a financial value and is a significant part of its market value. Why ? Because in reality, it's not just a question of image. It allows to ensure its social acceptability in France, but also in the countries the company seeks to settle.
However voices are beginning to denounce Total cynicism and the impact of its industrial activity on the planet.
To protect its image and maintain its power of influence, the oil and gas group no longer has a choice : it is necessary to change reality, to bias perceptions, and to this end infiltrate every part of society.

With Lamento agency, Greenpeace France investigated and produced a four-part documentary series to decipher the influence strategy of the multinational oil and gas company.