A landmark moratorium on Brazilian soya has been, after long negotiations, renewed for one last year. The initiative prevents major traders selling soya that may be linked to deforestation in the Amazon, which has recently been increasing. The Soya Moratorium was created in response to a successful campaign by Greenpeace and other NGOs. By agreeing to extend the Soya Moratorium, traders are responding to their customers’ demands for Brazilian soya without deforestation, as well as listening to the Brazilian government and civil society. Although they have committed to keep the upcoming soya harvest free from Amazon deforestation, the challenges ahead remain enormous as long term protection is still to be secured. The Soya Moratorium monitors 62 municipalities responsible for almost all of the soya produced in the Amazon. In this immense region, over 8 million hectares are covered by forested lands suitable for soya cultivation, and lack any official protection.