A Greenpeace team was filming a video about the impacts of climate change on national parks in the US and hoped to include a time lapse of Glacier National Park, which could soon lose all its glaciers. The camera instead captured a marmot as it investigated the equipment.
The background of this campaign is that US federal agency that manages national parks (Department of Interior) is selling coal at very low prices, fueling climate change that threatens these parks and other protected places. The shoot includes a video where Greenpeace is asking the head of the Department of Interior, Secretary Sally Jewell, to stop the sale of this publicly owned coal.