Greenpeace places 10 LEGO mini activist figures at a Shell gas station in Legoland in Billund, Denmark with banners reading "Save the Arctic Stop Shell".
The action is part of a global campaign targeting LEGO, the world’s biggest toy company, to stand up for Arctic protection by ditching Shell as a business partner and take an active stand against Arctic oil destruction.
The co-promotion helps Shell wash its brand clean and buy goodwill in not only this generation of consumers but also the next one.