Greenpeace activists pose with a football after painting their feet with the Adidas brand logo and displaying the message "Detox our shoes!" Activists are protesting around the world, to remind Adidas of its environmental responsibility to clean up the production of World Cup 2014 merchandise. Adidas, the official sponsor of the 2014 World Cup in Brazil, has introduced jerseys, gloves, shoes and other products that contain a variety of toxic and hazardous substances.