'Save the Arctic' LEGO Scene in Hong Kong

Greenpeace creates a protest scene with LEGO figures in front of a Shell petrol station in Hong Kong.

Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Unique identifier: GP0STOGYJ

Type: Image

Shoot date: 02/07/2014

Locations: Asia, China, Hong Kong

Credit line: © Ka-ming Li / Greenpeace

Ranking: ★★★★ (E)

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'Save the Arctic' LEGO Scene in Hong Kong

Lego figures in Hong Kong protest against Shell's plans to drill for oil in the Arctic.
Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.

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