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'Save the Arctic" Protest in Legoland Denmark
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'Save the Arctic' Protest in Legoland Denmark (Photos & Videos)
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'Save the Arctic" Protest in Legoland Denmark
Activists handing out leaflets outside Legoland in Denmark. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace asks LEGO: If you want to stop Arctic oil drilling, you have to cut your ties with Shell.
Creator:
Uffe Weng
Unique identifier:
GP0STOGVN
Old Image ID:
20140702greenpeace0212_01
Type:
Image
Ranking:
★★★★
Size:
3000px × 2000px 4MB
Keywords
Keywords:
Actions and protests
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Amusement parks
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Animal likeness
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Day
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Greenpeace activists
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KWCI (GPI)
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LEGO
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Local population
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Logos
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Oil (Industry)
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Outdoors
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Polar bears
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Public engagement
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Save the Arctic (campaign title)
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Shell (commercial business)
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Signs
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Theatrical costumes