Greenpeace activists place Lego mini figures to protest against Shell with banners reading: 'Save the Arctic' (in Turkish). The Maiden Tower of Istanbul, Turkey is in the background. Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.