'Save the Arctic' Protest in UK Legoland

Lego mini figures protest against Shell in front of Legoland's Piccadilly Circus, they want Shell to stop drilling for oil in the Arctic.
Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Unique identifier: GP0STOGT5

Type: Image

Shoot date: 01/07/2014

Locations: London, United Kingdom, Windsor (UK)

Credit line: © Jiri Rezac / Greenpeace

Size: 3000px × 4000px 4MB

Ranking: ★★★★★★ (B)

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'Save the Arctic' Protest in UK Legoland

Greenpeace creates protest scenes with LEGO figures throughout the popular Legoland theme park in London. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.

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