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Rebranding Adidas with Detox Sticker in Amsterdam
GP02K0M
Completed
★★★★
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Rebranding Adidas with Detox Sticker in Amsterdam
GP0STO1D
GP0STO1D
★★★★
Rebranding Adidas with Detox Sticker in Amsterdam
Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors. Greenpeace has posed Adidas the challenge to eliminate the discharges of all hazardous chemicals from across its entire supply chain and products. Nike's commitment means the pressure is now on Adidas to prove that they are leaders not laggards both on and off the pitch.
Creator:
Cris Toala Olivares
Unique identifier:
GP02K0M
Old Image ID:
DETOX08181109
Type:
Image
Ranking:
★★★★
Size:
3500px × 2554px 1MB
Keywords
Keywords:
Actions and protests
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adidas
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Day
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Detox (campaign title)
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KWCI (GPI)
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Local population
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Mannequins
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Men
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One person
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Outdoors
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Props
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Shops
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Textile industry
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Toxics (campaign title)