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Rebranding Adidas with Detox Sticker in Helsinki
GP02HM2
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★★★★
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Rebranding Adidas with Detox Sticker in Helsinki
GP02HM1
GP02HM1
★★★★
Rebranding Adidas with Detox Sticker in Helsinki
Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors. Greenpeace has posed Adidas the challenge to eliminate the discharges of all hazardous chemicals from across its entire supply chain and products. Nike's commitment means the pressure is now on Adidas to prove that they are leaders not laggards both on and off the pitch.
Creator:
Matti Snellman
Unique identifier:
GP02HM2
Old Image ID:
_MG_0195
Type:
Image
Ranking:
★★★★
Size:
4368px × 2912px 3MB
Keywords
Keywords:
Actions and protests
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Activists
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adidas
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Day
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Detox (campaign title)
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Direct communications
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KWCI (GPI)
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Men
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Outdoors
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Rear view
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River pollution
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Shops
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Textile industry
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Three people
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Toxics (campaign title)