Greenpeace launches a massive outdoor subvertising campaign in Auckland, to expose Sealord’s sale of tuna caught using destructive fishing methods. Activists have ‘converted’ the Three Kings water reservoir into a giant Sealord tuna can and labeled it ‘Bad tuna’. A five-metre high shark fin protruding from the ‘can’ represents just one of the endangered ocean species at risk from destructive tuna fishing methods. At daybreak more than 50 Greenpeace volunteers deployed hundreds of posters and banners along main routes into the city and throughout the city centre. The posters feature the new Sealord logo along with the words ‘Nice Logo. Bad Tuna." and 'Sealord’s canned tuna is caught unsustainably’. To ensure all Aucklanders get the message a plane towed a banner with the same message over the city and central suburbs.